AgriRoots Conference Amarillo | 2026
When
July 30 – 31, 2026
Where
Embassy Suites by Hilton Amarillo Downtown
Amarillo, TX
Presentation Downloads
Conference Focus
Where Insight Meets Opportunity
AgriRoots in the Field is an extension of Capital Farm Credit’s signature AgriRoots Conference, which is held annually each fall in Bryan-College Station. Designed to bring the AgriRoots experience directly to producers across Texas, this regional conference series will travel to a different location each year, making it easier for producers to access the education, insights and connections that help move their operations forward.
Focused on the opportunities and challenges shaping modern agriculture, this year’s conference combines expert presentations, producer perspectives and practical takeaways attendees can immediately apply. Whether exploring farm transition planning, profitability, market risk or emerging trends, participants will leave with new ideas, valuable connections and a broader perspective on the future of agriculture.
Conference Features
“Beyond Tradition: Thinking Clearly in Modern Agriculture”
John Coleman Locke will challenge producers to rethink decision-making and sharpen their approach to profitability.
Farm Transition Planning
Dr. Shannon Ferrell will address one of the most critical – and often difficult – topics facing farm families today.
NextGen Producer Panel
Hear firsthand perspectives from the next generation shaping the future of agriculture.
WTAMU Ag Campus Tour
See innovation in action while connecting concepts to real-world applications.
Agenda
Here’s what’s scheduled for the event.
Thursday, July 30, 2026
Registration, Lunch & Welcome Message
11:30 AM – 12:30 PM
Common Ground Conversations
Roundtable discussions building connection through shared experiences, fresh ideas and meaningful conversations.
12:30 PM
Break
1:30 PM
Beyond Tradition: Thinking Clearly in Modern Agriculture
1:45 PM
- Session One: What Drives Our Decisions
- Instructor: John Coleman Locke, Ranching for Profit
Break
3:45 PM
Fields of the Future – Farm Transition Planning
4:00 PM
- Presenter: Dr. Shannon Ferrell, Oklahoma State University
NextGen Producer Panel Discussion
5:00 PM
Baseball & Dinner with the Sod Poodles
7:00 PM
Friday, July 31, 2026
Breakfast & Emerging Leaders and GROW Recognition
7:00 AM
- Optional morning devotion at 8:00 AM
Market Strategies to Mitigate Risks
8:30 AM
Break
9:30 AM
Beyond Tradition: Thinking Clearly in Modern Agriculture
10:00 AM
- Session Two: Thinking Clearly in Modern Agriculture
- Instructor: John Coleman Locke
Lunch
12:00 PM
WTAMU Ag Campus Tour
Caviness Meat Science and Innovation Tour and Research Feedlot
1:00 – 3:00 PM