Building a Brand
Author: Robyn Merrill
Posted on: 8/22/25
“Life is hard. Get more cows.”
For over 12 years, Jaime and Cory Halfmann have run a commercial cow/calf operation. In March 2022, they embarked on a new journey to raise registered Brahmans and build a registered polled Hereford herd. Through partnership and resources from Capital Farm Credit, their vision has grown into an established seedstock cattle operation built on legacy, integrity and purposeful genetics.
Based out of New Ulm, Texas, Halfmann Cattle Company raises seedstock with a purpose. Combining proven genetics, honest performance-driven data and practical production-oriented cattle, Jaime and Cory Halfmann help ranchers succeed in the pasture and at the sale barn.
“We are a seedstock and commercial cow-calf operation focused on raising fertile, functional and production-oriented registered polled Brahman, Hereford and F1 cattle,” said Jaime. “As a family run ranch, we operate with faith, purpose and a long-term view rooted in legacy.”
Determining the fundamentals of their business and the values to build it on, have driven the Halfmann’s to grow their operation despite the varying environment surrounding the cattle industry. At Capital Farm Credit, we partner with you every step of the way. As your operation changes, we change with you. Our financing options for livestock producers are tailored for your specific needs from the experts who know agriculture.
Loans Built for Rural Life“At the heart of our ranch is the commitment to values that guide every decision we make – from the genetics we develop to the relationships we build,” said Jaime.
Combining brand values of family and faith, integrity, purposeful genetics, customer success and data-driven decisions, Halfmann Cattle Company continues to thrive while simultaneously helping agriculture and the cattle industry.
“We believe that real progress in the cattle industry starts with doing things the right way—for the land, the cattle, and the people who depend on them.”
Even though they operate as seedstock producers, “we are in the beef business,” says Jaime.
Consumer demand for beef remains strong despite increased beef prices.
With the U.S. cattle inventory at its lowest level since the 1950’s, how does a livestock operation adapt to the economic climate? Continue to set goals and remain flexible with growth strategies that keep longevity and profitability in mind.
“Long term, we want to diversify our revenue lines into direct-to-consumer beef sales by increasing our commercial cattle herd size,” said Jaime.
Learn more about Livestock LoansInterested in following your ambitions to start or grow a livestock operation? Capital Farm Credit offers financing opportunities to fit the scope of your operation, no matter how large or small your herd is, we can find a solution for you.
Jaime and Cory Halfmann were finalists in the 2025 GROW your AgriRoots contest, winning $1,000 in grant funds to be utilized at their operation. “We’re basically helping feed America and the world. Beef. It’s what’s for dinner. A slogan that still holds true today.”
Discover resources through AgriRootsCapital Farm Credit builds our business on the achievements and success of our members. Need extra support to learn the ropes to better understand agribusiness fundamentals? We can help.




